The next evolution for Professional Scuba Schools (PSS) Worldwide, its move into the North American and Caribbean market, started at DEMA where it wrapped up its first show by adding new instructors, dive center affiliates and additional growth opportunities in South America and Asia.
“While we have decades of experience with trade shows in Europe and Asia, this was our first DEMA,” said Margherita Aucelli, CEO, PSS Worldwide. “We are very pleased with the results from the crossover courses we conducted, our informational sessions during the show, as well as the interest and enthusiasm shown at our booth by DEMA attendees.”
The motto for PSS Worldwide is “Dive Evolution”, and after two instructor crossovers held in conjunction with DEMA, its unique EVO training platform and standards are now evolving into dive programs in eleven States, and more in the works. The distinction of becoming the first PSS Worldwide Diving Center affiliate in North America belongs to Captain Hook’s and its three locations in the Florida Keys.
“We are excited to be the first affiliates for PSS Worldwide in North America,” said Kim and Bob Roney, owners and operators of Captain Hook’s Diving Centers, servicing Key West, Big Pine Key and Marathon, Florida. “The PSS EVO training system truly is impressive and innovative. We are looking forward to incorporating its unique features into our operations.”
According to Aucelli, PSS Worldwide brought its EVO platform to the industry in 2004. From its inception, EVO was designed to link the student, instructor and dive center in a manner that enhances time and training management. Since every PSS Headquarters staff member is either a diver or dive leader, and most are IT specialist, the EVO system captures the essential aspects of dive training and is constantly evolving to meet the needs of those who use it.
For those who missed out on the PSS evolution at DEMA, more crossovers are being scheduled for 2020 and PSS plans for representation at the DC Dive Show, Beneath the Sea, and the Scuba Show.